Where does accountability sit for attracting and retaining high-value audiences?
Editorial, Marketing, Product, or … somewhere else?
Reading time: 2 minutes
As search declines, high-value audiences are no longer “acquired”, they are built. This report explores how fragmented accountability across editorial, product and commercial teams slows progress, and why clear leadership, shared priorities and common metrics are now critical to driving habitual, high-value audience growth. Download the full report here.
3 key insights from the report:
- High-value audience growth is a leadership challenge, not a team-by-team one
- Habit, engagement and return frequency now matter more than traffic volume
- Shared priorities and metrics are the fastest way to cut friction and drive results
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Graham Page
Head of Media
Media Lead
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