Why Soft is One of the Most Expensive Words in Your Business
Everyone says culture matters. Very few organisations account for it that way. Culture is the first thing cut when money gets tight and the last thing measured when it doesn’t. Not because leaders stop believing in it, but because they can’t defend it and tell you what it’s worth. Marketing has revenue forecasts. Technology has business cases. Operations have productivity metrics. Every significant investment arrives with a number attached. Culture arrives with an engagement score. And anything that everyone agrees matters, but no one…

