Will Banning Personalized Pricing Work?
Setting prices differently for different customers has been a practice for a long time. Are AI tools making personalized pricing more common or more effective?Yes. Firms have often tried to charge different customers different prices, but AI makes this practice easier, cheaper, and more precise. In the past, price discrimination often relied on fairly broad categories: business versus leisure travelers, coupon users versus non-coupon users, students versus non-students. Today, firms…

