Gavin Yarbrough, a content creator and full-time student at UNC Chapel Hill, uses AI for creativity and productivity in equal measure. With AI, he can figure out what trends and topics to cover on his channels. “I will send ChatGPT my top performing videos and transcripts so that it can derive trends across that,” he says, a task that would take him a few hours to do without the help of technology. AI also helps him create digital flashcards for studying, which would take him around 10 hours to complete. “I use AI more to open up more time in the day to be productive,” he says. And what does he do with that free time? He spends more energy in creating original content and focusing on his other hobbies, like learning how to speak Greek and Spanish.
“AI is becoming a true creative partner,” Jeff Snow, Head of Product, AI Ecosystem at Motorola says, adding that it’s not just an automation tool. “It can help creators offload repetitive work, speed up inspiration, act as a sounding board and polish content.” For a generation that has grown up with tech, integrating AI into their workflow is second nature. On average, workers are spending 2.6 hours a day on tasks that could be more efficient with the use of AI, according to a survey by GoTo and research firm Workplace Intelligence. Those 13 hours a week spent doing repetitive or small tasks could be put to better use — like focusing on hobbies and creative passions or spending time with friends and family.
Creators are thinking of AI as a tool that not just helps with emails, subject research, accounting and personal assistant tasks, but one that pushes the creative process to new heights. “We hear from our partners that they are not only gaining time and brain space to complete a project or start something new,” says Snow. “But they are also able to spend more time on their vision.”
Young creators like Yarbrough are already realizing the advantage to using technology this way, seeing a two-fold benefit. They’re able to use AI to free up creative time and use it within their workflows to seamlessly edit photos or videos, ideate storyboards and scripts and otherwise fuel innovation.
Give tasks to AI for a purpose
Shriya Boppana is an MBA student at Duke University with a full schedule of classes and homework, who is also completing an internship and working as a freelance designer and creator. She wouldn’t be able to do it all, she says, without AI. She saves hours a day by using technology — like ChatGPT and Claude — to help her with the more mundane tasks of her day-to-day life, like making schedules and even helping her with easy recipes to make for dinner. “I use it in every single portion of my life,” the 26-year-old says.
“Gen Z is moving from experimenting with AI to expecting it as a natural part of how they learn, create, play, and work,” says Motorola’s Snow. “In the future, knowing how and where to prompt AI to take over daily jobs will be a crucial skill that allows people time to focus on what they want.”
Not only does AI help with quotidian to-dos, but it can be the ultimate creative booster and partner. Boppana says her use of AI has not only freed up time in her schedule but also unlocked a creative path. For her freelance projects for brands, she completes all of her basic design planning, including creating logos, flyers, website updates and social media with the help of AI. “I can’t do all of that on my own in a quick timeline,” she explains. “AI gives me the opportunity to storyboard within seconds or minutes where it previously would have taken me days to do.”
“AI shouldn’t pull creators out of their flow, but instead help them stay in it,” says Snow. Lenovo’s own Personal Ambient Intelligence, Lenovo and Motorola Qira,is designed to work in the background, helping creators stay organized, transcribe meetings, draft social posts and move through their work without breaking focus. “For creators, Lenovo Qira is the ultimate partner,” Snow continues. “Because Qira is personalized to the individual, Qira understands how you work and can bring that context into the creative process, moving seamlessly with you across Lenovo and Motorola devices.”
A brain boost, not brain drain
AI is helping save mental energy and allows creators to focus more where they want to. Boppana says that using AI to assist her with monotonous tasks allows her more creative freedom and, importantly, gives her time back in her day to take a mental break. “I use my brain on things I want to spend time on, not the things I’m forced to spend time on,” says Boppana.
“AI helps us speed things up in terms of efficiency,” says Tilanka Chandrasekera, Oklahoma State University professor and director of the university’s Mixed Reality Lab. “It also slows us down in terms of cognitive demand, where we can focus on more things like mental health.” According to a February 2025 survey of 200 IT professionals, 25% of workplaces saw a drop in emotional exhaustion after they implemented the use of AI tools, thanks to the technology allowing them to manage their workloads more effectively.
In other words, AI is not about using your brain to the fullest or using AI tools to do all the thinking, it’s about using it as a companion to your work and creativity. “When I’m not using my brain power on mundane items, it truly allows me to do what I like to do, which is the creative side of things,” Boppana says. “I love playing with color palettes, thinking about new content I can make for my social media, or worrying about my next pageant photo shoot. That’s what I want to spend my time on.”
Yarbrough agrees that without the ability to use technology to help him with streamlining tasks, he wouldn’t have time in his day to create content and flex his creative muscles. He and Boppana are part of a growing number of creatives who are using AI to study smarter, create faster, collaborate more fluidly, while exploring new creative mediums. “This is just the beginning of AI’s potential for creators,” Snow says. “When you combine the ability to be more productive and more creative, the sky is the limit.”
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