Practical strategies from our latest In Good Company webinar
In our second In Good Company webinar, we explored how organisations can grow income in a challenging funding environment. From smarter grant selection to stronger cases for support and more strategic use of events, this session shared practical tools and insights to help charities build sustainable, long term income. Watch the full webinar below and sign up here to receive future updates or Q5 Foundation event invites.
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Overview
On Thursday 23 April, we hosted the second session in our In Good Company webinar series, focusing on how organisations can increase income in 2026.
Led by Annabel Tonge, Associate Partner at Q5, the session brought together expert perspectives from Rebecca Trumper (Q5), Mel Dunn (Q5) and guest speaker Jane Higham, Development Director at Chell Perkins.
Together, they shared practical tools, frameworks and real world insights to help charities and non profits navigate an increasingly competitive fundraising landscape.
Key insights from the session
1. Be more selective in where you focus
A consistent theme throughout the session was that success is less about doing more, and more about making better choices.
With limited time and resource, organisations need to prioritise funding opportunities where they are most likely to succeed. This means being honest about alignment, likelihood of success and the effort required, rather than taking a broad, reactive approach.
2. Focus on outcomes, not activity
Strong applications and fundraising propositions clearly articulate impact.
Rather than focusing on what you will do, the emphasis should be on the difference you will make. Funders are looking for clear outcomes, evidence and confidence that you can deliver. Demonstrating credibility and past success is critical in building that trust.
3. Align closely with funders and audiences
Clarity and relevance significantly improve success rates.
Whether applying for grants or engaging donors, aligning your messaging to the funder’s priorities, language and expectations is essential. Simple, focused and tailored communication helps decision makers quickly understand your value.
4. Take a structured approach to fundraising
Tools and frameworks can help organisations focus effort where it matters most.
From prioritising funding opportunities to building a clear case for support, a structured approach enables more effective decision making and better use of limited resource. This includes thinking holistically about income, rather than treating fundraising activities in isolation.
5. Treat events as long term income drivers
Events should not be viewed as one off fundraising moments.
When designed strategically, events can play a critical role in building relationships, deepening engagement and creating sustainable income over time. The most effective organisations focus not just on what happens during the event, but on how they convert attendees into long term supporters.
Watch the webinar below.
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If you would like to learn more about the Q5 Foundation or discuss how we can support your organisation, please get in touch.
Associate Partner, Q5 Foundation
We are all about organisational health, which separates good organisations from the great. Whether our clients are at the top of their game (and want to remain there) or are in ‘turnaround’ mode, we all need to work on our organisational health.
Whatever the situation, be it a strategic conundrum, a market opportunity, or an operational gripe, we combine the art and science of organisational health to help our clients improve and excel.
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