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Why utilities must redesign for growth in the AI era

AI-driven data center growth is reshaping the utility sector, pressuring operating models built for stability rather than rapid expansion. Utilities that succeed will combine infrastructure investment with faster decision-making, stronger commercial capabilities, proactive regulatory alignment, and stakeholder engagement, all while maintaining the reliability and affordability customers expect.

Reading time: 4 minutes


Data center electricity demand is accelerating fast. EPRI has estimated that data centers could consume up to 17% of U.S. electricity generation by 2030, or roughly 790 TWh. Nearly enough to power France and Germany combined today.

For utilities, the visible challenges are clear:
long lead times for generation and transmission assets can’t keep up with demand, regulatory lag on cost recovery, and pressure to protect affordability and reliability.

But in our work with energy utilities in the US, UK, and Saudi Arabia, we are seeing another challenge emerge:

Many utilities are structurally built for reliability, not growth. That matters because data center growth requires capabilities that have not traditionally been core strengths of regulated utilities.

We see six critical capabilities essential to winning this race:
• Commercial deal-making
• Negotiation and risk-sharing
• Scenario planning under uncertainty
• Fast cross-functional decision-making
• Proactive regulatory strategy
• Community and employee engagement around growth

The issue is not only that utilities lack these skills and experiences, but also that their operating models were designed to “keep the lights on” safely, reliably, and affordably.
That mission remains essential.

But data centers demand an additional ‘fast twitch’ muscle: making large, ambiguous, capital-intensive growth decisions at speed, while still protecting customers, communities, and shareholders.

This creates real organizational tension.

Growth opportunities are often handled as one-off events. Accountability is split across regulatory, finance, operations, planning, legal, and commercial teams. Decisions escalate because no one function owns the full risk picture. Employees can also be understandably skeptical, particularly when mega loads are seen as a potential threat to affordability or community trust.

The utilities that succeed will not simply be the ones with access to capital.

They will be the ones that can adapt how they work:
• A clear enterprise “front door” for large-load opportunities
• Stronger commercial and financial evaluation of deals
• Proactive regulatory alignment from the start
• Clear decision rights across functions
• Strategic stakeholder management and communications
• A culture that can move faster without compromising reliability

Beyond internal improvements, utilities will be judged by how responsibly they deliver and communicate growth.

They must balance competing priorities across stakeholders:
• For Shareholders / Investors > Build confidence in large-scale capital deployment and deliver recovery and returns quickly
• For Regulators > Demonstrate that investments improve reliability, affordability, and customer outcomes
• For Communities > Ensure growth supports local economies while maintaining affordability
• For Employees > Upskill the workforce and bring them along in a changing operating environment

The CEO at a Texas-based electric utility we’ve been working with made it clear: “We are having to work in ways we’ve never had to work before. The risk is real and you have to decide how much you want to take on, but you won’t win this race without taking some risk.”

AI data centers may be a once-in-a-generation growth opportunity for utilities. But capturing that opportunity will require more than infrastructure.

It will require utilities to redesign for growth – demanding new ways of planning, operating and engaging stakeholders, without losing the reliability discipline that made them trusted in the first place.

Get in touch with our utilities experts

As utilities navigate the shift from reliability-focused operations to growth-oriented transformation, leadership alignment and organizational readiness will be critical. To discuss how your organization can prepare for the AI-driven growth era, get in touch with Claire or Jen.

Claire Markwardt

Managing Director | Q5 North America

[email protected]

Jen Gramolt

Partner

[email protected]

Q5 Partners

We are all about organisational health, which separates good organisations from the great. Whether our clients are at the top of their game (and want to remain there) or are in ‘turnaround’ mode, we all need to work on our organisational health.

Whatever the situation, be it a strategic conundrum, a market opportunity, or an operational gripe, we combine the art and science of organisational health to help our clients improve and excel.

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