You are currently viewing Seeing clearly: Decarbonizing the flat glass industry with circularity

Although the momentum has slowed in recent years, a large share of leading companies around the world have set bold decarbonization targets, and in the coming years, many will need to tackle the Scope 3 emissions linked to the materials embedded in their products. This article, which focuses on glass—particularly the flat glass industry—is part of a series of articles on how materials industries can decarbonize and increase circularity, offering an overview for companies within materials value chains and for companies downstream.

Glass forms an integral part of many industrial value chains, from construction and automotive to homeware, packaging, and electronics. Glass production is also a significant source of emissions: As of 2022, more than 150 million metric tons (Mt) of glass (of which about 40 percent is flat glass) are produced each year globally, with an estimated annual life cycle emissions footprint of approximately 150 MtCO2, assuming an average of one tCO2 per metric ton of glass produced.

Finding cost-effective solutions to reduce emissions is critical for the glass industry and the many industries that rely on glass. Although many of the solutions that could lead to deep decarbonization are not yet economical or available on a commercial scale, as explained in this article, one of the most promising options today is scaling up the use of cullet (that is, recycled glass) in combination with full or partial furnace electrification, especially for architectural, automotive, and packaging glass.

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Decarbonization challenges in the glass industry today

Many decarbonization levers exist for flat glass, from hydrogen and biogas to carbon capture and storage and electro-boosting. However, three main challenges currently prevent the widespread implementation of these decarbonization levers in the flat glass industry:

  • Technological maturity. While several levers that result in a partial decarbonization of operations are mature and scalable today, most of the levers required to fully decarbonize operations are dependent on technology that has not yet been deployed at commercial scale.
  • Cost competitiveness. An assessment of the cost of decarbonization technologies shows that most of the impactful technologies are not yet as cost-competitive as conventional technologies are, even in regions that have already put in place a carbon tax, such as Europe.
  • Furnace lifetime. Glass furnaces run continuously for a period of several years (often more than a decade) before they are taken offline for a “cold repair.” While glass producers have some flexibility in adapting the throughput of the furnace, the furnace cannot be shut down without the need for a costly investment to bring it back online. As such, the industry preferably matches the switch toward low(er)-carbon technologies with the existing cold-repair schedules to reduce costs and limit business interruptions.

Addressing these challenges is important not only for the glass industry but also for any producer looking to decarbonize its materials portfolio when it includes glass. There are several actions that industry players—suppliers and customers alike—could take to accelerate decarbonization efforts across the value chain.

Emissions vary across the value chain

Emissions also vary by player

Abatement levers are available to decarbonize glass feedstocks and production

Cullet (recycling) rates stand to be much improved


There are three main actions that could accelerate decarbonization in the flat glass industry, thereby creating widespread benefits for a broad range of industries that rely on glass for their own manufacturing processes:

  • Set up new cullet value chains. More than 80 percent of flat glass in Europe currently ends up in landfills. A large share of this could be recovered economically by setting up new “reverse” value chains that avoid contamination of glass with other materials and ensure separation of glass types to limit downcycling. One way to achieve this could be fostering industry-wide collaboration to set up dedicated flat glass collection points or establishing return schemes between glass producers and window installers. Governments can also help accelerate collection by putting in place targeted policies (for example, on the use of recycled content or target recycling rates) or increasing overall awareness of the positive impact of glass recycling for stakeholders along the entire value chain.
  • Double down on technological innovation across the value chain. The decarbonization potential of cullet is limited to about 10 to 15 percent at the industry level due to the limited availability of cullet. As a result, the industry will have to double down on maturing low-carbon technologies that have not yet been proved on a commercial scale but that have the potential to become cost-competitive alternatives to conventional technologies. This notably includes shifting toward fully electrified furnaces and alternative production methods for soda ash production. Carbon capture technologies will also be required to take out the remaining process emissions from the furnace. The industry can accelerate innovation by focusing trials on smaller assets in their network and accessing national or other subsidy schemes (for example, the European Innovation Fund), thereby reducing overall risk and investment costs.
  • Invest in cross-industry partnerships. The decarbonization cost of low-carbon technologies can often be improved through collaboration across industries, for example, by sharing the infrastructure costs of carbon transport or low-carbon hydrogen production. As such, the industry can actively explore these partnerships, especially for assets that are part of broader industrial clusters.

Doubling down on decarbonization actions could enable first movers to develop unique competitive advantages, such as access to raw materials, cutting-edge technology, and reduced exposure to future carbon taxes. However, creating the future glass industry will take collaboration and a value chain approach to truly scale solutions and build circularity—and value—for everyone.

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