The Benefits of Experiential Retail
When was the last time you really had fun shopping? According to a recent Squire Patton Boggs report, entertainment is “the most important aspect of a meaningful retail experience.” Moreover, younger shoppers care even more about their experience while shopping. In response, retailers continue to find new ways to bring “experiential retail” to life. Be it an art or a yoga class or a digital catwalk, leading retailers are finding…