Clarkston Consulting

As purchasing and shopping experiences become increasingly digital, the need for a strong digital marketing strategy is apparent perhaps now more than ever before. While influencer marketing has been around for decades, the industry has more than doubled since 2019. Not only is influencer marketing becoming a “trendy” strategy in marketing, but companies are seeing positive changes in their conversion rates. In fact, 89% of businesses report that their ROI…

Consumer engagement is critical for any consumer products company today. Understanding your consumers, their motivations, and their connection to your product is what drives success, and it needs to be a cross-functional effort. In our last episode of Taking Stock, we dove into the concept of consumer engagement – what it is, how it’s evolved over the past years, and what to consider when building an effective consumer engagement strategy.…

Inflation has presented a serious issue for retailers throughout the last year. Increased costs may mean lower profit margins if in-store prices are not raised, but raising prices could push loyal customers away. Sustained high prices are also squeezing shoppers’ wallets as household expenditures rise and customers must prioritize “essential” items like food or gas rather than that new outfit or pair of shoes. This is a dilemma that will…

Life sciences companies are putting more thought and strategy into utilizing cloud solutions not only for their enterprise systems, but for their laboratory and quality systems as well. The cloud, simply put, is the ability to access servers, software, and databases over the Internet. This works by using a virtual machine (VM) that acts as a physical computer with its own hardware that users can access via a web browser.…

As the retail industry continues to evolve, one of the greatest challenges in creating an omnichannel experience is converting website visitors into loyal, returning customers. To ensure a seamless and consistent user experience throughout the customer journey, businesses must prioritize meeting customers’ needs and providing easy access to their brand at every touchpoint. When assessing any part of your omnichannel strategy, consider these three tenets for optimizing the omnichannel experience. Optimizing…

Clarkston’s LIMS experts recently attended LabVantage’s North American Customer Training and Education Conference (2023). The event brought the LabVantage community together to gain new skills, share best practices, network with fellow LabVantage customers, and discuss new solutions to help solve the latest challenges within the LIMS space. Below, Tina Yauger shares key takeaways and themes from CTEC 2023 and what to expect with LabVantage in the months to come. LabVantage…

It appears the metaverse is dominating conversations and news headlines more and more, but perhaps for all the wrong reasons. You’ve probably seen some of the latest updates, like Zuckerburg burying the metaverse and Microsoft saying “see ya” to it. While there is truth to these updates and they are, no doubt, important developments, I believe the reality is a little bit more nuanced. Below, I’m providing some of my perspectives…

When was the last time you really had fun shopping? According to a recent Squire Patton Boggs report, entertainment is “the most important aspect of a meaningful retail experience.” Moreover, younger shoppers care even more about their experience while shopping. In response, retailers continue to find new ways to bring “experiential retail” to life. Be it an art or a yoga class  or a digital catwalk, leading retailers are finding…