Rescuing the decade: A dual agenda for the consumer goods industry
The consumer goods industry was an investor darling for decades, delivering a reliable formula of more than 5 percent growth at healthy, stable margins. Over the past ten years, however, topline growth has faded away. While consumer packaged goods (CPGs) have searched for it, they have ended up scrambling to generate the earnings growth they need through cost reduction.But investors love a growth story. Industry shareholder returns have dropped from…