How playing offense on sustainability can power e-commerce performance
The business case for marketplace sustainability is now well established: sustainability leaders decarbonize faster, enjoy higher multiples, and see stronger growth in their sustainable product lines. But how can marketplaces effectively attract customers to their sustainable offerings? McKinsey research shows that some features are more powerful than others in driving outcomes. For example, sustainability-conscious customers are more likely to buy if marketplaces offer bundled delivery or less packaging. However, they…