The growing importance of software product marketing managers

Making great products is not enough in software these days. The “build it, and they will come” mindset will no longer lead to success in this ever-competitive space. As software products become more sophisticated and customers more discerning, the path to market acceptance has become much more complicated. Companies need different capabilities to navigate this more challenging environment, with sustainable success increasingly requiring a role devoted to understanding and priming…

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Ya Xu on building AI and machine learning products

In this episode of McKinsey on Building Products, a podcast dedicated to the exploration of software product management and engineering, McKinsey partner Rikki Singh spoke to Dr. Ya Xu, vice president of engineering and head of data and AI at LinkedIn. They discuss strategies engineering leaders can undertake to prioritize AI use cases, advance the development of AI technologies, and weave AI initiatives into the fabric of the company’s culture.…

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Reimagining the apparel value chain amid volatility

The apparel and footwear industry’s standard playbook for managing global supply chains has been overtaken by recent events and rising complexity. The sprawling footprint of global supply chains was supposed to the lower the chance for disruption, but the pandemic and resulting dramatic demand shifts punctured that veil. With volatility looking more and more like the rule rather than the exception, brands face the task of reimagining their supplier strategies—and…

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Ending the confusion in cloud transformations: The dashboards and metrics everyone needs

The promise and peril of cloud is a common refrain in many C-suites: huge economic potential and regularly underperforming reality. What’s much less clear, however, is what to do about it.Out of the more than 80 enterprises McKinsey profiled for its CloudSights database, 40 percent have found limited value in their cloud programs. In addition, half of companies five or more years into their cloud journey still have not achieved…

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New tactics for new talent: Closing US semiconductor labor gaps

Fueled by record-high investment from semiconductor players and once-in-a-generation federal backing, semiconductor manufacturing capacity is poised for a massive expansion in the United States. This strategy aims to rebalance the country’s supply and demand profile to establish greater autonomy in semiconductor manufacturing, design, and intellectual property rights; as the US secretary of commerce has stated, one of the goals is to propel the United States to produce 20 percent of…

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AI for social good: Improving lives and protecting the planet

Advances in AI have accelerated dramatically over the past two years, marked by an ability to design, train, and—most important—run AI at a large scale and for many millions of users. AI’s potential impact spans sectors and could deliver positive social change. In fact, AI is already being used to further all 17 UN Sustainable Development Goals (SDGs)—from the goal of eliminating poverty to establishing sustainable cities and communities and providing…

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How two telcos in Indonesia are bringing inclusivity to 17,500 islands

Eric Kutcher, a senior partner at McKinsey, talks to the chief executive officers of two of Indonesia’s largest telecommunications providers—Ririek Adriansyah, chief executive officer of PT Telkom Indonesia Tbk (Telkom), and Vikram Sinha, president director and chief executive officer of Indosat Oredoo Hutchinson (Indosat or IOH). Referencing the diversity of a country that consists of thousands of islands, they talk about the challenges of creating an inclusive society and how…

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Kareem Yusuf on building sustainability products for your customers

In this episode of McKinsey on Building Products, a podcast dedicated to the exploration of software, product management, and engineering, McKinsey partner Rikki Singh talks to Kareem Yusuf, senior vice president of product management and growth at IBM. Throughout his career, Yusuf has worked across disciplines to sharpen his product management skills and has led IBM in creating platforms for companies to improve their sustainability practices. In their conversation, Singh…

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To defend against disruption, build a thriving workforce

Nonstop disruption. We have all lived through it the past several years: a global pandemic, geopolitical and economic instability, and the rise of new technologies such as generative AI (gen AI). This increasing pace of change, coupled with the anxiety of prolonged uncertainty, has created a situation in which companies can’t afford to keep doing business as usual. Indeed, workers have sent a clear message that they are disengaged to…

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Unleashing the power of midcap companies

Midsize companies don’t dominate the headlines and investor attention the way corporate behemoths do, but they are the economic engines of many countries and a vital part of the global business ecosystem. The world’s 50,000-plus midcap companies—which we define as organizations with $200 million to $2 billion in revenue—represent more than 40 percent of the global workforce and account for approximately one-third of most economies’ GDP. These companies play a…

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The rapid evolution of payments in Latin America

In just two years, the debit card has replaced cash as the preferred payment method among Spanish-speaking Latin Americans, and mobile payments have quickly gained ground, too, particularly in countries such as Argentina and Peru.Those are some of the key findings from our two comprehensive payments surveys polling more than 15,000 people in Spanish-speaking Latin America in 2021 and 2023. Respondents to our 2023 survey overwhelmingly indicated that they prefer…

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Author Talks: The magic of unmuting yourself

Speaking up is vital to advancing meaningfully in our careers—yet many of us have made a habit of keeping quiet. In this edition of Author Talks, McKinsey Global Publishing’s Lucia Rahilly chats with Elaine Lin Hering, author, facilitator, and speaker, about her new book, Unlearning Silence: How to Speak Your Mind, Unleash Talent, and Live More Fully (Penguin Random House, March 2024). Hering explores why we often choose silence, how…

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Anant Bhalla on the convergence of insurance, asset management

Anant Bhalla became chief executive of American Equity Investment Life (AEL) in March 2020, a turbulent time as COVID-19 was spreading around the world. When he joined AEL, which was founded in the mid-1990s and based in West Des Moines, Iowa, the company was the last big independent seller of fixed-indexed annuities in the United States. Its specialty is using its insurance and investment underwriting capabilities to promise customers the…

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Steady progress in approaching the quantum advantage

A year of strong funding coupled with sturdy underlying fundamentals and significant technological advances reflected strong momentum in quantum technology (QT). Updated McKinsey analysis for the third annual Quantum Technology Monitor reveals that four sectors—chemicals, life sciences, finance, and mobility—are likely to see the earliest impact from quantum computing and could gain up to $2 trillion by 2035 (see sidebar “What is quantum technology?”). Private and corporate funding for quantum technology…

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From margins to mainstream: Asians and Pacific Islanders in Hollywood

The US film and television industry has an unmatched influence on popular culture and broader attitudes. The stories it tells and the trends it sparks reverberate in every corner of the country. By many outward measures, the influence of the Asian and Pacific Islander (API) community on the film and television industry has never been greater. On-screen, for example, Everything Everywhere All at Once took top honors during the 2023…

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From anime to monozukuri: The hidden strengths of Japanese corporates

Global preconceptions about Japanese organizations have often resulted in their potential being overlooked. Yet, as discussed by Naoyuki Iwatani and Michele Raviscioni, McKinsey senior partners and co-authors of the Japanese-language book, Unlocking the Full Potential of Japanese Corporates, the strengths of Japanese corporations are numerous, ranging from focused customer orientation, employee loyalty, management resilience, and soft power. By changing mindsets that hinder growth, taking full advantage of their strengths, and…

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Everything you wanted to know about carbon removals but were afraid to ask

By 2050, carbon dioxide removal could be a $1.2 trillion industry. On this episode of The McKinsey Podcast, McKinsey senior partner Mark Patel joins editorial director Roberta Fusaro to discuss McKinsey’s recent report about the business of carbon dioxide removal and how it could play a vital role in responding to hard-to-abate emissions in various sectors.In our second segment, Black Americans are especially vulnerable to the effects of climate change. McKinsey partner…

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The battery cell component opportunity in Europe and North America

The speed of battery electric vehicle (BEV) uptake—while still not categorically breakneck—is enough to render it one of the fastest-growing segments in the automotive industry. Our projections show more than 200 new battery cell factories will be built by 2030 to keep up with rising demand. Overall, the market for cell components—comprising cathodes and anodes, separators, electrolytes, and cell packaging—is expected to grow by 19 percent per annum until 2030,…

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What’s the future for cities in the postpandemic world?

In this episode of the McKinsey Global Institute’s Forward Thinking podcast, co-host Janet Bush talks with Ed Glaeser. Glaeser is the Fred and Eleanor Glimp Professor of Economics and the chairman of the Department of Economics at Harvard University, where he has taught since 1992. His latest book, coauthored with health economist David Cutler, is Survival of the City: The Future of Urban Life in an Age of Isolation, written…

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A ‘universal human right’: Quality mental healthcare for children

Peak disease burden for chronic physical health conditions typically occurs in an individual’s 50s and 60s, whereas the prevalence of mental and substance use disorders peaks much earlier—in an individual’s 20s or 30s. About half of all mental disorders appear by age 14, and three-quarters by age 24. When left untreated, these conditions can negatively affect lives and livelihoods. That’s why early diagnosis and intervention are critical for adding years to…

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A question of identity: Talking with Socure’s Johnny Ayers

In this episode of Talking Banking Matters, payments industry expert and McKinsey partner Roshan Varadarajan talks with Johnny Ayers, the founder and CEO of the digital identity verification and fraud prevention company Socure. As digital payments and commerce continue to expand throughout every facet of the economy, digital identity verification and fraud prevention are increasingly critical safeguards. The following edited transcript shares highlights from the conversation. For more discussions on…

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Value creation through business model innovation in US healthcare

US healthcare leaders are actively pursuing innovative business models, including both vertical integration and pure-play specialization (Exhibit 1). However, the growth rates of these business models have diverged in the past few years. While no organization focuses on just one of them, business models that emphasize vertical integration have produced the strongest growth in the past few years, our research finds (Exhibit 2). Much opportunity remains across all types of…

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Springtime for Canada’s fintech industry?

Canada’s financial-services industry seems to be a textbook case of an industry primed for disruption by fintech. First, its banking industry is large compared with other G-7 countries. Banking revenues of $180 billion accounted for 7.9 percent of GDP in 2023, compared with 5.8 percent in the United States and an average of 5.6 percent among other developed economies. Canadian banks are also more profitable than those in other developed…

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Driving long-term business transformation

Many companies turn to transformation because their leaders seek to capture untapped potential or realize growth or efficiency gains. Yet transformations take work to get right. Our research shows less than a third of transformations reach their goals to improve organizational performance and sustain these improvements over time. In this episode of the Inside the Strategy Room podcast, we talk with two transformation experts about how to beat those odds…

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Author Talks: Cass Sunstein on the perils of habituation

In this edition of Author Talks, McKinsey Global Publishing’s Roberta Fusaro chats with Cass Sunstein, the Robert Walmsley University Professor at Harvard Law School. They discuss Sunstein’s book Look Again: The Power of Noticing What Was Always There (Atria/One Signal Publishers, February 2024), cowritten with neuroscientist and professor Tali Sharot. It explores people’s propensity to habituate to both the good and the bad things in their lives and how that…

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Increasing your return on talent: The moves and metrics that matter

Every company understands how crucial return on investment is. But how many view return on talent the same way?Employees represent both an organization’s largest investment and its deepest source of value. In a world where businesses are navigating economic uncertainty, rapid technological change, and upheaval in the working model, it’s important that their talent systems emphasize both productivity and value creation. Having the right talent in the right roles—and giving…

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Consumers rule: Driving healthcare growth with a consumer-led strategy

As healthcare organizations look to the future, they cannot overlook the need to place the consumer at the center of all they do. Only by improving care outcomes and consumer experience will they deliver financial returns and remain competitive while meeting consumers’ holistic health and wellness needs. Consumers are more motivated than ever to choose healthcare options that offer a better experience, higher quality of care, and greater value. As…

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How to find opportunity in a crisis: Launching a spinoff business

Drop lets members receive targeted offers and earn rewards by shopping with their debit or credit cards. From the time CEO Derrick Fung cofounded Drop with his brother Darren Fung and Cameron Dearsley in 2015, he also recognized the enormous potential value in having large volumes of consumer transaction data. In 2020, the company launched Cardify (now called Drop for Business) to responsibly monetize that data.In a conversation with McKinsey’s…

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How institutional investors can gain a performance edge

In a nearly four-decade career as an institutional investor, Christopher Ailman has experienced multiple economic cycles. As investors navigate one of the most difficult operating environments in history, Ailman, chief investment officer (CIO) of the California State Teachers’ Retirement Fund (CalSTRS), a US public pension fund with a portfolio valued at $331 billion, emphasizes the importance of getting the timing right: “Being right too early is indistinguishable from being wrong.”…

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Meal delivery shouldn’t be a luxury

McKinsey: Delivery Hero is a pioneer in the meal delivery space. What factors, capabilities, and strategic decisions have contributed to its success? What were the turning points, if any?Niklas Östberg: One of the key strengths of Delivery Hero was always our willingness to take risks and innovate. Many of our brands were part of the first wave of online marketplaces that digitalized the phone-based meal ordering process, enabled by an…

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Unlocking autonomous vehicle development: TIER IV’s open source blueprint

Shinpei Kato, CEO of TIER IV, envisions a future of transportation in which open source revolutionizes the autonomous-vehicle industry. Such a disruption would parallel Android’s rise to dominate the mobile software market, which is a testament to the power of open source. It has been a cornerstone not only in mobile software but also in web browsing with Mozilla Firefox, in cryptocurrency through Ethereum, and in the realm of code…

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Building the future: Focusing on digitalization and sustainability

This year will be challenging. We expect the increase in costs to outgrow the increase in revenues.Lionel Souque, CEO, Rewe GroupMcKinsey: What was 2023 like for Rewe? What are the things that stand out? Lionel Souque: It was quite a good year, especially from a sales perspective, although that was partly driven by inflation, not necessarily by volume growth. Penny, our discount business, did especially well in 2023—even better than…

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State of Grocery Europe 2024: Signs of Hope

For the European grocery industry, 2023 was a challenging year. Inflation led consumers to tighten their belts, leading to a drop in volume and significant downtrading. As a result, industry growth was significantly below food price inflation. Food price inflation in Europe was 12.8 percent in 2023, while grocery sales grew at a rate of only 8.6 percent. Discounters and private labels benefited from this market environment and were yet…

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Tradespeople wanted: The need for critical trade skills in the US

The US skilled labor market is facing record-high pressure, particularly for companies with manufacturing and construction operations. Increasing labor scarcity, amplified by the COVID-19 disruptions, has intensified competition for talent, raising the sectors’ average wages by more than 20 percent since the first quarter of 2020. Since money wages have rarely, if ever, fallen in the United States, this cost reset is effectively permanent, threatening margins and long-term growth. And…

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Why strategists should embrace imperfection

Conventional approaches to strategy have had to adapt in recent years, with rapid technological change and buffeting from external forces. In this episode of Inside the Strategy Room, the authors of the new book, The Imperfectionists: Strategic Mindsets for Uncertain Times, talk about how companies can benefit from acting quickly to take many smaller yet still bold steps. Charles Conn is an investor, environmentalist, entrepreneur, and McKinsey alumnus. Rob McLean…

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The AI revolution will be ‘virtualized’

Right now, we’re inside a computer program?—Neo (The Matrix, 1999) The 1999 science fiction film The Matrix blurred the lines between the real and the virtual. Less than a quarter of a century later, dramatic advances in AI and digital simulation are disrupting how technology itself is created and used. Today, companies can and do achieve The Matrix–like simulation realism. It’s now possible to create digital representations of components, products,…

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The generative AI opportunity in airline maintenance

Operating behind the scenes, aircraft maintenance, repair, and overhaul (MRO) is one of the airline industry’s most essential functions. Without it, airlines couldn’t achieve the remarkable feat of safely moving nearly ten million people some 13 billion air miles around the world each day.Today, this indispensable industry is facing unprecedented headwinds. The recent double-digit growth of commercial air travel, a global shortage of aircraft, and a backlog of deferred maintenance…

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China Brief: Consumers Are Spending Again (Outside of China)

Now that we’ve concluded the first quarter of 2024, we thought it would be a good opportunity to take stock of the state of consumption in China. In this edition of “China Brief”, we’ll do a quick scan of key macroeconomic indicators and zoom in on some of the core drivers of recent consumption growth.While the Chinese economy faces continued headwinds and consumer companies are encountering increasingly fierce competition, one…

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Author Talks: Brand strategist Bonnie Wan on no-regrets living

In this edition of Author Talks, McKinsey head of brand strategy Amanda Lee chats with Bonnie Wan, the head of brand strategy and a partner at Goodby Silverstein & Partners, about her new book, The Life Brief: A Playbook for No-Regrets Living (Simon Element/Simon & Schuster, January 2024). Wan discovered that she could repurpose the creative brief that she had been using with advertising clients for decades—a revelation that has brought…

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Playing offense: Industrials staying ahead in the energy transition

The recent market turmoil and ongoing challenges of an accelerated energy transition are putting pressure on all sectors of society, from governments to utilities to consumers—industrials included. Industrials are highly exposed to energy costs and the recent price volatility caused by large disruptions such as the invasion of Ukraine, among others, has severely affected the sector’s energy cost baselines. In addition, the sector has to significantly reduce emissions to meet…

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