Researchers explore the power of analogy to shape corporate strategy
About 15 years ago, Glenn Carroll and Jesper Sørensen began teaching a mandatory course for first-year MBA students called Critical Analytical Thinking. “It was not a particularly popular course,” Carroll recalls. “These are kids that just came to business school, it’s their first quarter, and rather than learning about business, they’re learning about logic.”Carroll and Sørensen, professors of organizational behavior at Stanford Graduate School of Business, looked for ways to…