Logistics Disruptors Latin America – Fostering trust in e-commerce
Latin America was once considered an e-commerce laggard, full of consumers who were reluctant to buy online. No longer. The region now has one of the fastest-growing e-commerce sectors in the world. The start-up Melonn (founded in Colombia in 2020 by six friends) aims to capitalize on Latin America’s booming cadre of small and medium-size B2C e-commerce companies. But one of the challenges Melonn faces is a deficit of trust:…

