To Align Purpose and Profit, Company Culture Matters
Let’s be frank: the core purpose of a company is profit. But many firms also want to make an impact, whether it’s helping their customers solve a problem, filling a gap in a market, or promoting broader social change. In more-ambitious cases, these dueling motivations can create a seeming paradox: Is it possible to build a business and a better world at the same time? The answer, according to Kellogg’s…