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A practical framework for turning marketing reports into better commercial decisions By Themis Christou | Co-Founder, Uveler Marketing Marketing measurement should help a leadership team decide what to fund, what to fix and what to stop. Too often, it does none of those things. Executives receive dashboards filled with impressions, clicks, engagement rates and channel summaries, yet still cannot answer a basic commercial question: is marketing creating profitable demand? This…

Somewhere between a resignation email and the fifth "team-building" lunch of the quarter, the CEO sighs: "We have an HR problem."   But what if the problem isn’t HR? What if the problem is you built a company like a tent—and expected it to stand like a tower? We’re in an era where HR has become the scapegoat for everything a business hasn’t structurally addressed: toxic managers, flaky culture, burnout epidemics,…

How can OEMs navigate frugal consumers and shifting macroeconomics in the increasingly competitive white goods sector? We examine our latest global state of the industry customer survey to learn more.

Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you’re looking for a quick win.

Securing rising living standards for all Americans requires action on the affordable housing shortage.

RegTech, or “regulatory technology,” refers to technologies that improve processes at financial-services organizations, particularly those related to risk and compliance.

State governments will need to balance a complex range of costs and a full view of the benefits as they weigh their strategies in data center development.

How can leaders learn from disruption and pursue purpose? Stanford lecturer in management Robert E. Siegel shares a systems leadership playbook and transforms classroom lessons into boardroom learnings.

Financial institutions are allocating significant resources to fighting financial crime, but they are generally making little progress. AI-based solutions may be an accelerator.

“All that work, and what did it get us?” Leaders feel frustrated when transformations fall short, but they can achieve their goals by avoiding six common pitfalls.

Nerves of steel or “same old, same old”? Either way, dealmakers stared down volatility, leading to higher global M&A activity in the first half of this year.

What does it take to lead a procurement transformation that delivers lasting impact in a world where the function is asked to do everything from managing volatility to generating sustainability and savings?

McKinsey’s Dr. Rupal Malani discusses changing policies and workforce shortages and how leaders are using M&A and AI to improve margins, operations, and care delivery.

Annual mobile-data growth rates are expected to fall from more than 50 percent in 2019 to as low as 10 percent in 2029. Will this lead to unprecedented competition or a new profitable era for telcos?

Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you’re looking for a quick win.

A seismic threefold increase in advanced-manufacturing investment could transform rural America by driving economic growth, creating high-quality jobs, and revitalizing communities.

Six strategies could catalyze growth and improve the well-being and economic mobility of rural residents across the country.

Five leading cybersecurity executives and public company directors discuss how chief information security officers and boards can work together to grow and protect their organizations.

Life sciences companies are spending big on new capital projects. Industry leaders who embrace capital excellence could secure a competitive edge.

Six building blocks could help pharma organizations slash filing timelines from months to weeks, potentially unlocking as much as $180 million in net present value for priority assets.

Powering AI and new computation technologies can accelerate data center project delivery and optimize spending to reduce the projected $1.7 trillion global spend through 2030 by up to $250 billion.

As overall investment trends in future mobility have remained steady, analysis reveals that the market is undergoing deeper structural change.

A new target operating model is crucial if gas distribution system operators are to capture the opportunities presented by changing market forces.

Creating a successful business venture is more than just a notion. An executive coach outlines the risks and rewards of business building and shares the core elements of successful start-ups.

By harnessing gen AI, companies can leapfrog from selling data to building robust data products that deliver actionable intelligence and unlock previously untapped value.

Facing a complex array of threats, payments providers will need to embrace a mix of traditional and emerging approaches.

Stop tinkering with your org chart. Start rethinking your operating model—and closing the gap between strategy and performance as a result.

The field of robotics presents opportunities in industries from manufacturing to healthcare to agriculture. Researchers are exploring the ethical and safety implications to set safe guardrails.