Behind The Secret of the Barbie Movie’s Marketing Success
Many current TV shows and movies are reboots of existing franchises. Why has this one been so culturally omnipresent? The marketers at Warner Bros are being touted as geniuses, credited with the blockbuster success of the Barbie movie. The movie has already grossed $1 billion in box office sales, with a marketing spend estimated at $150 million and a similar cost for the movie. It’s a great ROI but there…

