Behind The Secret of the Barbie Movie’s Marketing Success

Many current TV shows and movies are reboots of existing franchises. Why has this one been so culturally omnipresent? The marketers at Warner Bros are being touted as geniuses, credited with the blockbuster success of the Barbie movie. The movie has already grossed $1 billion in box office sales, with a marketing spend estimated at $150 million and a similar cost for the movie. It’s a great ROI but there…

Continue ReadingBehind The Secret of the Barbie Movie’s Marketing Success

Finally, The Critics of Bidenomics Are Being Proven Wrong

Cynics often know the price of everything but the value of nothing. Remember how, just months ago, leading economic voices were predicting a catastrophic “Category 5 economic hurricane” this year? The astounding 2.4% GDP growth revealed this week, with plunging inflation, historically low unemployment, and corporate profit reports soaring past expectations, have knocked the wind out of the fact-free cynics. It’s been said that cynics sound smarter than optimists because…

Continue ReadingFinally, The Critics of Bidenomics Are Being Proven Wrong

Alan Friedman: To Err Is Human

Harlan Krumholz: Welcome to Health & Veritas. I’m Harlan Krumholz. Howard Forman: And I’m Howie Forman. We’re physicians and professors at Yale University. We’re trying to get closer to the truth about health and healthcare. We have an exciting interview coming up with Dr. Alan Friedman of Yale New Haven Hospital and Yale School of Medicine. But first, in keeping with a podcast that is sponsored by a school of…

Continue ReadingAlan Friedman: To Err Is Human

The Art and Science of Delivering Impact

Q: What are the core values that led you to the work you do? Passion and compassion drive me professionally and personally. I have a fervency for service to others that comes out of my roots in Judaism: You don’t have an obligation to perfect the world, but you do have a responsibility to keep trying to make things better. I come from a community that has been marginalized in…

Continue ReadingThe Art and Science of Delivering Impact

Why, As Incomes Rise, Variability in Happiness Shrinks?

For more than a decade, the World Happiness Report—a collaboration among several top universities in the United States, the United Kingdom, and Canada—has published annual data on the happiest countries in the world; Finland has held the top spot for six years in a row. Part of a vast body of literature that examines people’s subjective well-being and the factors that contribute to its improvement or decline, the report calculates…

Continue ReadingWhy, As Incomes Rise, Variability in Happiness Shrinks?

Melissa Davis: Can a Radiologist Trust AI?

Harlan Krumholz: Welcome to Health & Veritas. I’m Harlan Krumholz. Howard Forman: I’m Howie Forman. We’re physicians and professors at Yale University. We’re trying to get closer to the truth about health and healthcare. This week, we’ll be speaking with Dr. Melissa Davis. But first, we’d like to check in on hot topics in health and healthcare. And Harlan, I know there’s a topic that got you really interested, and…

Continue ReadingMelissa Davis: Can a Radiologist Trust AI?

What Does It Mean to Be Generous?

Q: Are there key questions that have guided your career? All my research looks at judgment and decision making. I’ve done work on couples’ financial behavior. I’ve looked at how emotion influences our perception of risk. I’m quite interested in our moral intuitions and how they align with our actual behavior. Right now, I’m doing research on how people evaluate moral transgressions. But, over the course of my career, the…

Continue ReadingWhat Does It Mean to Be Generous?

Can You Make a Donation Today—and Tell All Your Friends?

In the summer of 2015, a woman named Dawn Dorland donated a kidney to a stranger. She set up a private Facebook group to update her friends about the surgery and her recovery. Unbeknownst to Dorland, some group members decided that sharing the news of her generosity was a form of virtue signaling and began mocking her behind her back. One of those so-called friends eventually incorporated an earnest letter…

Continue ReadingCan You Make a Donation Today—and Tell All Your Friends?

Beyond the Hype: How CEOs actually plan to use AI

The headlines are full of grand and sometimes terrifying speculation about the potential of artificial intelligence. At Yale SOM’s CEO Summit recently, Prof. Jeffrey Sonnenfeld asked business leaders for some real talk about how their companies are using the technology. Jeffrey A. Sonnenfeld Senior Associate Dean for Leadership Studies & Lester Crown Professor in the Practice of Management Steven Tian Director of Research, Chief Executive Leadership Institute Amidst all the…

Continue ReadingBeyond the Hype: How CEOs actually plan to use AI

Twitter Data Can Predict Ascent of Crypto Coins

Cryptocurrencies are notoriously volatile. But listening carefully to social media chatter can help identify winning short-term investments in crypto, according to a new Yale study carried out as the crypto bubble expanded and finally popped. The methodology in the study, co-authored by Prof. Tauhid Zaman and PhD student Khizar Qureshi, could also be used to translate online buzz into predictions in other domains. Written by Dylan Walsh As cryptocurrency soared…

Continue ReadingTwitter Data Can Predict Ascent of Crypto Coins

Anti-Woke business Is Falling Flat

Yale SOM’s Jeffrey Sonnenfeld and Steven Tian write that the exchange-traded funds that boycott companies taking action on social issues are underperforming the market and struggling to find investors.   In commenting on Bob Iger’s defence of Disney’s values and brand in the face of threats from Florida Governor DeSantis, Nike CEO John Donahoe said, “I think Bob’s doing a great job at this. If it’s core to who you…

Continue ReadingAnti-Woke business Is Falling Flat

Why a Fast-Moving Labor Force Doesn’t Always Indicate a Healthy Job Market

Studies of developed economies have suggested that rapid job turnover is linked with economic growth, perhaps because workers are more efficiently re-allocating their labor to where it will be most productive. But for a new study, Yale SOM’s Kevin Donovan and his co-authors took a broader view, incorporating data from 49 countries, including developing economies. They found that high labor flows are actually negatively correlated with GDP per capita.  …

Continue ReadingWhy a Fast-Moving Labor Force Doesn’t Always Indicate a Healthy Job Market