Soft Power in a Post-Hegemonic World: Conceptual Crisis and New Actors of Cultural Influence
Tomorrow’s cultural diplomacy may be much less the work of states and specialised institutions and far more the domain of algorithms, platforms, and millions of individual users who never imagined themselves as practitioners of diplomacy. Cultural influence, then, is not disappearing—it is simply channelling itself through increasingly informal routes, writes Valdai Club Programme Director Anton Bespalov. Cultural exchange has long accompanied political and economic interactions between states, yet it was…

