Can customers tell you how to run your business?
The business benefits of moving from customer-centric to customer-driven strategy Businesses talk a big game about customer needs, specifically the ways their particular products can meet those needs. We call this the ‘customer centric’ approach which puts the customer 'at the heart of everything a business does’. While this seems like a great strategy, it actually delivers a somewhat narrow outlook. Why? Because it reduces the understanding of your customers to…

