Considerations for Expanding into New Pet Food Markets
Launching into a new market requires careful consideration of the industry trends, target consumers, competitive landscape, product mix, and operations investment. This is no different for the pet food industry. The pet food industry is growing yearly and is expected to reach an 8% CAGR by 2023, with consumers spending $51 million on pet food alone. As such, companies looking to take advantage of this market growth should evaluate their potential…

