Business, Management, Marketing, Money, Tax, Law, People

In this episode of McKinsey on Building Products, McKinsey partner Rikki Singh sits down with Zeynep Inanoglu Ozdemir, chief marketing officer at Atlassian. With her varied background, Ozdemir helps her marketing team apply innovative, data-driven insights to their product-led-growth (PLG) approach. During their conversation, Singh and Ozdemir discuss the role marketing plays in Atlassian’s PLG efforts; how product, marketing, and sales teams can collaborate to achieve big goals; and how…

The past decade has been exceptionally favorable for US defined contribution (DC) retirement plans. The retirement solutions providers—also known as retirement recordkeepers—that administer DC plans on behalf of various employers have experienced consistent revenue growth over this period, as plans have become more accessible and equity market performance has been strong. Now, things are changing. The retirement industry is approaching a tipping point due to demographic shifts, industry developments, and…

One of the key challenges finance departments face is connecting the various bits of data generated when money moves into or out of the business. This is especially true for small and midsize businesses. Although a profusion of digital payments providers has cropped up to help such companies, many systems generating data from money movement don’t talk to a company’s other systems—at least not well. In this episode of Talking…

On this page: Opportunity | Solution | Impact 0Kworkforce developmentteam members0.7M people across the US & Canadasupported annually$0Bannual earningsgenerated by 2028 The Opportunity Addressing changing workforce needs The US labor market is rapidly evolving, driven by the rise of automation and AI, changes in federal spending, and demographic shifts including a swiftly growing aging population. The result is a fundamental shift in workforce priorities with the economy likely to see…

Global trade turmoil, supply chain uncertainty, consumer jitters: 2025 is shaping up to be a challenging year for the fashion industry—and many brands are worried. But in the words of McKinsey Senior Partner Gemma D’Auria, “Yes, there are risks, but there are also opportunities to be captured.” On this episode of The McKinsey Podcast, D’Auria speaks with Global Editorial Director Lucia Rahilly about our latest State of Fashion research, including who’s…

Tariffs and trade controls are expanding rapidly around the world. Macroeconomic uncertainty is growing. Second-order effects of government actions are multiplying.The first global economic shock since the COVID-19 pandemic has arrived. While geopolitical tensions have been rising for several years, the recent wave of trade controls and reciprocal tariffs has come on quickly and intensely. Not since the 1930s has the world seen this level of tariff activity. The impact on businesses…

LCFC, Lenovo’s Hefei factory, was designated as a member of the Global Lighthouse Network in 2023. By accelerating the adoption of Industry 4.0 technologies and committing to R&D and innovation, LCFC has crafted a “peak manufacturing” paradigm, achieving a leap in manufacturing capabilities. In a talk with McKinsey’s Forest Hou, LCFC CEO Xiaohui Ding shares insights into the factory’s digital transformation journey. Highlighting the challenges of managing a highly personalized…

India is drawing attention as a global business hub. With a strong talent base, a large pool of consumers, and continuously improving infrastructure, the country offers many opportunities for multinational companies over the next decade. According to one estimate, India could gain up to $0.8 trillion to $1.2 trillion from trade-flow shifts by 2030 and boost the country’s GDP share for manufacturing from 16 percent in 2023 to 25 percent…