The Business Behind the Arts
Collection No. 10 Every cultural institution has a mission that goes beyond the bottom line—enriching a community, preserving human achievement, delivering joy. But that mission also depends on business considerations—assembling financial and human capital, connecting with customers, considering long-term sustainability. We talked with leaders in the arts about the large and small strategic choices that their institutions must make to survive and succeed. Published July 16, 2025 Creating the Bilbao…

