Anti-Woke business Is Falling Flat
Yale SOM’s Jeffrey Sonnenfeld and Steven Tian write that the exchange-traded funds that boycott companies taking action on social issues are underperforming the market and struggling to find investors. In commenting on Bob Iger’s defence of Disney’s values and brand in the face of threats from Florida Governor DeSantis, Nike CEO John Donahoe said, “I think Bob’s doing a great job at this. If it’s core to who you…