A Five-Step Guide to Improving Your Employer Brand
Burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding. Kimberly A. Whitler and Richard Mosley March 25, 2024 Reading Time: 14 min Carolyn Geason-Beissel/MIT SMR A consistent priority issue for boards of directors and CEOs is the acquisition and retention of talent. In a 2023 Manpower study of more than 30,000 employers in 41 countries, 75% of employers indicated that they were…