Different Shades of PLG: Free-Trial or Freemium?
In evaluating what type of go-to-market approach to use in introducing a new SaaS product to potential buyers, a founder likely will look closely at whether product-led growth (PLG) is the most effective strategy. If that’s the choice, a founder will then have to decide between two PLG pricing models: free trial and freemium. In this blog post, we will examine both models and offer real-world use case examples. We’ll…

