What the Paramount-Warner Bros. Merger Means for Streaming
What is the significance of the announced Paramount-Warner Bros. deal?We’re at the endgame for the streaming media industry. Netflix has kept growing, growing, growing. Disney bought Fox in 2019 to get scale with its Disney Plus, Hulu, and ESPN services. And Amazon Prime Video is in the mix because it comes with an Amazon Prime subscription.That left a bunch of smaller players—HBO Max, Peacock, Paramount+. Those companies needed to get…

