State of Beauty 2025: Solving a shifting growth puzzle
The $450 billion global beauty industry, a darling of the consumer goods market, has been white hot, but is the industry’s momentum finally cooling? For years, a seemingly insatiable appetite for newness in beauty fueled robust volume and even greater pricing growth, with the sector growing 7 percent annually from 2022 to 2024. Now, geopolitical and economic uncertainty, market saturation, and evolving consumer preferences threaten that progress, requiring industry leaders…

