Make Them Laugh, Sell Them Stuff
Then there’s "Hump Day", in which a talking camel excitedly asks office workers what day it is. No prizes for guessing what the correct answer is. The 2013 campaign, by auto insurance firm GEICO, did not just increase brand awareness and engagement. It became a cultural phenomenon. The clincher? The simplicity and relatability of the joke. Another hit campaign latches onto the fact that hunger can make us cranky. In "You're Not…

