Should Your Brand Take a Stand?
Leaders face tough choices on whether and how their businesses should take a public stance on current events. Today’s conflicts may be particularly precarious to navigate. Cynthia E. Clark July 01, 2024 Reading Time: 3 min Topics Leadership Corporate Social Responsibility Carolyn Geason-Beissel/MIT SMR | Getty Images Growing concern over polarizing culture wars points to the need for leaders to understand when it makes sense for their company to speak…

