Business, Management, Marketing, Money, Tax, Law, People

In this episode of McKinsey on Building Products, McKinsey partner Rikki Singh speaks with Paul Yacoubian, co-founder and CEO of Copy.ai. They explore how an AI-native company such as Copy.ai leverages product-led growth (PLG), the pivotal role of analytics in the company’s customer outreach strategy, and how start-ups can scale effectively without overexpanding. An edited version of their conversation follows. Background of Copy.ai Rikki Singh: Tell me a bit about…

In just the past few years, a series of unprecedented and fast-moving threats have disrupted organizations. How companies, particularly financial institutions, respond to these complex risks has profound implications. The COVID-19 pandemic wreaked havoc on credit models, and social media has played a leading role in accelerating bank runs to real time. The latter exposed a systemic risk that has required banks to rethink their liquidity and interest rate models.…

Transit agencies in the United States are at an inflection point. Ridership—along with revenue generated from fares—remains, on average, significantly below prepandemic levels. Costs continue to rise as agencies (which manage state and local public-transit systems, including buses, subways, light rail, commuter rail, trolleys, and ferries) pay more to expand services and adopt innovations that are demanded by riders. Aging infrastructure is creating growing maintenance backlogs. Meanwhile, federal subsidies, which…

Mixed-use real estate developments and neighborhoods, where office, retail, and residential property coexist, were growing in popularity well before the COVID-19 pandemic. McKinsey’s research on how the pandemic affected demand for commercial real estate underscores how these areas contribute to resilience, better quality of life, and financial success. Cities with these dynamic spaces saw fewer people fleeing to the suburbs, greater office attendance, and stronger in-store retail than did cities where…

The used-car market has faced unprecedented upheaval in recent years. From 2014 to 2024, prices increased by an average of 3 percent per year. The beginning of the COVID-19 crisis, followed by the supply shock, sent used-car prices soaring, rising by about 50 percent between second quarter 2020 and third quarter 2022. But since late 2022, used-car prices have dropped by 20 percent in several European countries, and there’s significant…

A topic that matters more than ever, and yet is debated more than ever Sustainability matters now more than ever—the increasing need for an urgent step-up in action to meet key climate goals was a common refrain around COP29. Three illustrative facts were often cited: This is the first year we are on track to exceed 1.5 degrees. The costs of climate change are already piling up, global insurance losses…

The emergence of new technologies and geopolitical changes are disrupting industries around the world. Corporations are rethinking how to create value for their customers—whether they are serving other businesses (B2B), consumers (B2C), or both (B2B2C)—and how to rewire their business operations to focus on customer needs. Legacy automotive companies are having to find ways to compete with electric-vehicle disruptors, banks are competing with fintech companies, and consumer goods companies are…

The world’s largest companies increasingly recognize the risks and opportunities presented by nature and natural capital. This awareness is driving more businesses to set specific targets to address their impact on water, biodiversity, forests, and other dimensions of nature. The unprecedented decline of nature and biodiversity underscores the urgency of these commitments. Of the nine planetary boundaries proposed by scientists in 2009 to define a “safe operating space for humanity,”…