Analyzing the CEO–CMO relationship and its effect on growth
CEOs who place marketing at the core of their growth strategies are twice as likely as their peers to have greater than 5 percent annual growth, according to a recent survey McKinsey conducted with input from the Association of National Advertisers (ANA). CEOs and chief marketing officers (CMOs) must work together closely for any marketing plan to flourish. On this episode of The McKinsey Podcast, McKinsey partner Robert Tas joins…

