How to stop free riders from riding the coattails of your (reputed) brand
Brand owners often struggle to protect their look-and-feel against free riders. A ten-year review of the EUIPO’s case-law shows that the look-and-feel of reputed marks – ranging from their logo, colour scheme to even their typical font – can be protected against imitations of this look-and-feel, even when the word elements completely differ. Hopefully, national courts follow suit. This article also contains some practical guidance on how to reach this…

