B2B customers have spoken. Will telcos listen?
A significant shift has risen in the B2B technology and telecommunications landscape, where telecom operators find themselves at a strategic inflection point. Having historically held a competitive edge, operators today are faced with increased customer expectations to expand beyond their core connectivity offerings. According to McKinsey’s latest Global Technology and Telecommunications B2B Pulse Survey, nearly 80 percent of B2B customers affirm that telcos have a “right-to-play” beyond traditional connectivity. Yet,…

