Website Tracker Litigation Continues to Pose Compliance Headache: Updates on CIPA and Related Litigation
Quick Hits Litigation remains steady and costly. Hundreds of lawsuits and arbitration demands continue to allege that website-tracking technologies—such as pixels, analytics tools, and chat features—violate the California Invasion of Privacy Act and related privacy laws. Despite mixed judicial outcomes, the volume of filings has not slowed. Courts are deeply divided. Some judges have dismissed cases on standing or “contents” grounds, while others allow claims to proceed where third-party vendors…

