Business, Management, Marketing, Money, Tax, Law, People

It doesn’t matter if you’re crafting a pitch for tech investors, consumers, or election-season voters. If you want your target audience to remember your message the next day, tell a story. That’s one of the findings of a new study by Thomas Graeber, assistant professor of business administration at Harvard Business School. People are more likely to recall information over a longer period when it’s wrapped in an anecdote as…

On March 10, 1874, Alexander Graham Bell launched a new era in communications with the memorable but mundane phrase, "Mr. Watson, come here, I want you." 132 years later, in March of 2006, Jack Dorsey launched another communications revolution with the uninspiring and perhaps even less memorable phrase, "just set up my twitter." All lowercase. By the way, that first-ever tweet sold at auction for 2.5 million in 2021, proving…

We’ve long known that organizations require so-called flexible leaders to respond to rapid market fluctuations; the last couple of years have only emphasized that necessity. The environment we operate in—shaped by the pandemic, social justice issues, war, and economic turmoil—is now more volatile than ever. Amid all this turbulence, strategic thinkers must quickly evaluate opportunities and threats while operationalizing strategy. What organizations need now are “T-shaped leaders”—those who share knowledge…

Perks like remote work or unlimited vacation time might be nice, but when it comes to true fulfilment in a post-pandemic workscape, psychological safety is essential. Harvard Business School Professor Amy C. Edmondson coined the term “team psychological safety” in the 1990s to describe work environments where candor is expected and where employees can speak up without fear of retribution. When employees feel psychologically safe, they’re empowered to iterate and…