Immersive Commerce: Early Lessons From Walmart
The retailer is using immersive commerce — a form of online shopping that combines VR with 3D visualizations and gamification — to connect with the next generation of shoppers. Mary Lacity and Remko Van Hoek October 17, 2024 Reading Time: 9 min Carolyn Geason-Beissel/MIT SMR | Getty Images Retailers must constantly adapt to shifting consumer trends, demographics, and technological advancements. Walmart, like many other retailers, needs to connect with younger…