Beating ‘Not Invented Here’ Syndrome
Topics Frontiers An MIT SMR initiative exploring how technology is reshaping the practice of management. More in this series Andrew Baker/Ikon Images When I was managing director of the German subsidiary of U.S.-headquartered SC Johnson, I witnessed “not invented here” (NIH) syndrome in action. The larger company paid scant attention to an innovative air freshener product successfully launched by an Asian subsidiary, apparently due in part to bias toward innovations…