Business, Management, Marketing, Money, Tax, Law, People

Marketing is at a pivotal moment, with data and new technology propelling rapid changes and expanding opportunities for growth. The promise is enormous, with the economic value of generative AI (gen AI) potentially reaching $4.4 trillion, with a large percentage of that value set to come from marketing and sales. Amid the excitement about the speed of innovation, there’s also a sense of uncertainty, with many companies unsure about how to…

Five smoke stakes line up against a backdrop of a blue sky. A thick cloud of white smoke pours out from one of the stakes.For centuries, philosophers have opined on the nature of control and the challenge of recognizing what’s in one’s power to change. Solving the problem of climate change—that is, achieving net zero in time to spare our planet the worst effects of a warming climate—will likely require all…

This year marks the tenth anniversary of the Women in the Workplace report. Conducted in partnership with LeanIn.Org, this effort is the largest study of women in corporate America. Over the past decade, more than 1,000 companies have participated in the study, and we have surveyed more than 480,000 people about their workplace experiences. For this year’s report, we collected information from 281 participating organizations that collectively employ more than…

The global metals and mining industry is entering a new era. Historically, the industry has been driven by economic growth and the development of the middle class, resulting in major demand growth for materials such as steel, aluminum, and coal. While 80 percent of the industry today primarily consists of five materials—steel, coal, gold, copper, and aluminum—the landscape is rapidly changing as a result of the energy transition. Indeed, the…

There are only a handful of people who have taken a start-up from zero to $88 billion in revenue and continue to lead it today. Michael Dell is one of them. The founder, CEO, and chairman of Dell Technologies has steered his company through four decades of change and wave after wave of technology trends. The company that he founded in his college dorm room in 1984 has become a…

Today, more than 95 percent of trucks on the road around the world run on diesel or gasoline. The traditional truck ownership model of combining purchasing or leasing with selected add-on services is a proven model for both OEMs and customers. Large-fleet customers have a strong understanding of vehicle life cycles, including the expected residual value when vehicles leave their fleets. They know how to arrange for emergency engine repairs…

Throughout his 19-year career at Boeing, Darren Hulst has seen the aerospace sector change in many ways. As the vice president of Boeing’s Commercial Marketing division, Hulst keeps his finger on the pulse of the industry to see how consumer demand, technology, and the global dynamics have evolved. Today, sustainability, affordability, and connectivity are top of mind for both consumers and stakeholders. At the 2024 Farnborough International Airshow, McKinsey Senior…

Research conducted over two decades has continually affirmed that organizational health (how you run the place) is a valuable, competitive differentiator across industries. Organizational health has been linked to value creation, profitability, resilience, and safety metrics (see sidebar “How to assess organizational health”). Organizations in the care delivery sector are no exception: those that prioritize and invest in building a healthy culture, even as they confront persistent internal and external…

As major trucking companies decarbonize their fleets, they are currently prioritizing lower-carbon fuels such as natural gas and biofuels over zero-emission trucks. Adopting these fuels marks a positive step toward sustainable commercial mobility but represents only an intermediate step toward zero-emission mobility in the commercial sector. Meanwhile, true zero-emission mobility in the form of electric or hydrogen-based trucking appears to be stuck in traffic as massive challenges delay adoption. The…